Halima Aden stars in NET-A-PORTER International Women's Day campaign
T-Shirts for good
Although we don’t need a day to celebrate the amazing achievements of women around the world, March 8 is still a wonderful opportunity to remind ourselves of how far we’ve come, and where we want to go.
To mark the day, NET-A-PORTER has commissioned leading brands and designers to create 20 exclusive T-shirts, with 100 percent of the proceeds going to Women for Women International. The online luxury store has been working with the charity for three years now, supporting their efforts in helping women living in war-torn countries.
To showcase the latest capsule,NET-A-PORTER has called upon some familiar faces to model the T-shirts, including Halima Aden in The Range, Camila Cabelo in Isabel Marant and Kerry Washington in Stella McCartney. Halima is wearing The Range’s crew-neck sweatshirt which is cut from soft cotton-blend terry and embroidered with the phrase, ‘I’ve got all my sisters with me” – originally coined by Sister Sledge.
“We must support and empower each other, and provide encouragement to the women around us. I feel most powerful as a woman when I’m being honest and when I’m not compromising who I am,” said Stella McCartney
Each t-shirt reflects the designer’s personal interpretation of women’s empowerment and strength. The Attico’s Let Your Hair Down t-shirt inspires women to feel confident and comfortable in their own skin, while Jimmy Choo’s tongue-in-cheek wordplay tells us to Choos women. The Frankie Shop drives the conversation about inclusivity, demanding that we continue to talk about women’s rights, whilst personifying female bravery through strong padded shoulders, inspired by women who are ready to roll-up their sleeves and fight for change.
Other brands on board include Gabriela Hearst, ALEXACHUNG, Amina Muaddi, Carine Roitfeld, ROTATE, Bernadette, Rosie Assoulin, STAUD, The Attico, GANNI, Nanushka, Charlotte Tilbury, Cecilie Bahnsen, Roxanne Assoulin, alongside a NET-A-PORTER x Ninety Percent collaboration.
“I think it’s a shame that today, social networks have created an environment of eternal comparisons and competitiveness, especially between women. Instead of comparing ourselves, why not encourage one another? I imagined a t-shirt that is a spontaneous compliment to the inner and outer beauty of the women of our everyday lives, without conditions, without criteria. It’s a feeling that has been with me throughout my life, and that I have always expressed in my work,” said Carine Roitfeld
Women for Women International enrols women living in some of the world’s most dangerous places on a year-long training program where they learn about their rights, health, a vocational skill and form a support network of women with similar experiences. Since 1993, Women for Women International has helped over half a million women by providing them with the tools and resources to move from crisis and poverty to stability and self-sufficiency.
Following the success of the 2018 and 2019 partnerships, NET-A-PORTER’s campaigns raised enough to support over 300 women through the charity’s year-long training program.