Everything we know about Victoria Beckham's sustainable beauty line – Emirates Woman
Out sooner than you think.
Ever since Victoria Beckham broke up with Estée Lauder after a successful collaboration and announced her very own beauty brand, we have been eagerly awaiting more details and a release date.
Well it’s time to clear your bathroom shelves as the designer has just revealed that she will be adding a sustainable beauty line to her first independent makeup and skincare collection, and it will all debut in Fall.
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“It’s about being very sustainable, since all the packaging is post-consumer and about keeping the quality high, but being more democratic. So, we are pushing prices a little lower,” she explained to Fashion Network.
Named Victoria Beckham Beauty, it will be showcased in September during London Fashion Week with the range covering makeup, skin care, fragrance and wellness and sold on victoriabeckham.com.
Overseeing the development CEO Sarah Creal who was onboard during the Estée Lauder partnership and also has Prada and Bobbi Brown on her CV, while French art director Ezra Petronio will be in charge of the the imagery and graphics.
Beauty enthusiast Beckham regularly posts her favourite brands and skincare treatments on her social media channels and we have to admit, her skin always looks flawless and we want some of that in our lives.
Bring on September.