Dyson's new 23 karat hair dryer is built for Dubai – Emirates Woman
It’s made out of gold, of course
Dyson recently released its new hairdryer, and it’s perfect for glamorous customers in the Middle East – every cap is hand painted with 23.75 karat gold, from Florence, Italy.
As with all Dyson haircare products, the new Dyson Supersonic™ 23.75 karat gold hair dryer was developed using precision engineering, for fast drying and intelligent heat control to help protect hair against extreme heat damage.
As always, British inventor James Dyson, wanted to push boundaries with the new design from his eponymous company.
“Gold is one of the most resilient materials in the world and has been used in design, sculpture and architecture for centuries. As an element, I’m fascinated by its properties. Like the engineering process we pride ourselves on, gilding is a true example of meticulous craftsmanship,” said James.
The art of gilding is 4,000 years old, and has been used across history to illuminate manuscripts and decorates sculptures and prestigious buildings. Gold is one of the few materials on earth with a low corrosion rate: it does not oxidise or tarnish over time.
Mixing modern technology with the ancient art of gilding, the team at Dyson came up with a product that was not only at the forefront of modern design, but also a stunning final product.
“At Dyson we aren’t afraid to take on a new challenge. We weren’t experts in gold or gold leafing but we broke down the technique into individual steps to understand how each parameter affects the finish and how we could best apply it to our hair dryer. Using our expertise in design processes, adhesives, paint and model making, we managed to learn a very traditional skill and translate it to a 21st century application,” said Britta Stockinger, the lead engineer at Dyson.
Dyson design engineers and model makers learnt to guild from a master guilder, applying each gold leaf by hand to the new hairdryer range at approximately 333 atoms thick – that’s around 1/666th the diameter of human hair.
The result is stunning.
Where to buy it:
The new Dyson Supersonic™ 23.75 karat gold is available from: October 10 for pre-order only at the Dyson demo store in The Dubai Mall and online at shop.dyson.ae. Price: AED1,899
Content created in partnership with Dyson