His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has approved the formation of the Dubai International Communication Committee, DICC, which was initiated by the Government of Dubai Media Office, GDMO, to promote effective and positive engagement with international media in order to raise the profile of Dubai’s major achievements and initiatives.

Sheikh Mohammed also approved the ‘Media Briefings Programme’, another initiative of GDMO, which aims to keep local, regional and international media updated on the progress of Dubai’s development journey, including its strategic projects and initiatives. His Highness was briefed about the objectives of the Programme which aims to provide the media with accurate information from the government in addition to reports based on this information.

The approval was given during a visit of His Highness Sheikh Mohammed bin Rashid to the GDMO headquarters. Director General of the Government of Dubai Media Office Mona Ghanem Al Marri briefed Sheikh Mohammed on GDMO’s latest strategic projects that aim to raise Dubai’s global profile, deliver Dubai’s messages to global audiences, and enhance GDMO’s status as the main source of information from the government for local, regional and international media.

Sheikh Mohammed commended GDMO’s efforts and projects and highlighted the importance of developing innovative government communication strategies for conveying the UAE’s achievements and its aspirations for creating a better future for the region and the world.

Al Marri briefed His Highness about the cooperation between GDMO and various Dubai government entities through initiatives like the DICC and Dubai Media Diplomacy and Strategic Communication Network.

She also spoke about the various training programmes organised in cooperation with prominent international institutes, as well as visits undertaken to enhance understanding of international best practices. She further briefed His Highness about the initiatives launched by Brand Dubai, the creative arm of GDMO, which aims to showcase Dubai’s creative and entrepreneurial communities through initiatives like Proudly From Dubai, Dubai Canvas and Jumeirah Project.

His Highness was also briefed about the latest technology deployed by GDMO in its operations.

The DICC aims to develop international communication strategies that contribute to Dubai’s effort to enhance cooperation with various international partners and generate more opportunities for global partnerships.