Nissan sets a four-year plan for Middle East, Africa, India operations
Nissan’s Africa, Middle East and India operations have come up with a four-year strategy for the region as part of the Global Transformation Plan. These markets account for around 10 per cent of the global automotive market.
The Nissan plan is to launch 8 new models - “We will target investment in existing strengths, including SUV,” said Ashwani Gupta, Chief Operating Officer. “By driving efficiencies through the Alliance and focusing on core competencies, we will further increase the region’s profitability.”
The global transformation strategy was announced last month by CEO, Makoto Uchida, which aims to achieve sustainable growth, financial stability and profitability by the end of fiscal-year 2023.
On the rationalisation side, the intent is to:
• Optimise the regional product portfolio by 20 per cent;
• Further increase the cost competitiveness of local plants;
• Seek and enhance export opportunities from Africa, Middle East and India plants; and
• Leverage additional opportunities to reduce fixed costs.
“The AMI region has enormous potential with some of the most dynamic and diverse automotive markets in the world,” said Guillaume Cartier, who heads the AMI territory. “Through the mid-term, we will remain focused on driving value for the business by meeting the needs of our customers across the region.”