Dubai residential buildings cannot feature ads any longer

Dubai residential buildings cannot feature ads any longer

Dubai: Dubai has issued a new Decree to regulate outdoor advertisements and their placements in Dubai, through closer interaction between various Dubai Government agencies and the ad industry.

Advertisements cannot be placed on historic buildings, government and residential buildings, traffic lights and signs, trees, places of worship, restricted areas, military areas, and any other location restricted by authorised entities.

This arrangement will also monitor ads to prevent misinformation and violations of public order, morals and customs. The Decree is applicable to all advertisements in Dubai, including within privately owned development zones and free zones.

As per the new regime, it is "strictly forbidden for any entity to display advertisements in Dubai without obtaining prior permission from competent authorities".

These include Dubai Municipality, Roads and Transport Authority (RTA), Department of Economic Development, the concerned authority managing a private development zone, the authority overseeing a free zone, Dubai Civil Aviation Authority and Dubai Maritime City Authority.

Guidelines coming soon

Dubai Municipality will develop a sets of guidelines detailing all the procedures and technical specifications for obtaining advertisement permits. All applications for ad permits must meet the guidelines.

After receiving the permit, the applicant must fully comply with the specs, including the dimensions, timeframe, advertisement method and all other procedures and technical specifications outlined in the guideline.

Once the authorised period for display is over or the contract has expired, the advertising company must remove the ad and restore the location to its original state. The Decree also specifies the fines and penalties for violations. (A violator can appeal in writing to the director-general of the concerned government entity within 30 days of the date of the fine notification.)

Bylaws to be issued
The Chairman of The Executive Council of Dubai will issue bylaws required to implement the Decree. It annuls Local Order No. (30) of 1986 regarding supervision of advertisements in Dubai and any other legislation that contradicts or challenges its articles.
The new Decree will be published in the Official Gazette and will be effective 3 months after the date of its publication.